Miss Marketing
I've been reading What's Your Brand Mantra? for awhile now, and am trying to learn as much as I can about the video game industry and how these marketing tips, articles, and strategies can best help Nayantara rule the world, amongst other things. Besides, I think it's terribly interesting.
For some more cool reading you can check out Testify!, a very interesting and free e-book about homegrown and grassroots marketing. Basically it's about companies finding people like me (ie, the fanboys of the company), nurturing them, listening to them, and then implementing the good ideas from the community you've created.
It makes sense, but a lot companies seem to specialize in Making The Most Money Right Now instead of building a terribly loyal fan and customer base that can truly carry them through the years. Sometimes listening to those 'annoying' customers is a good thing. Think about it: If they're taking so much time to actually fill out a form, call a support line, or request a meeting with a manager, perhaps not all of their comments should be in vain.
Food for thought, anyway. Me, I'd like to read Free Prize Inside, a marketing book I've heard cool things about.
I get obsessive about my little notions, and marketing is certainly the flavor of the week. But what can I say, I think I can bring good ideas to the table, and how best to present them to make them effective, endearing and lasting is something I'd like to learn how to do. I'm a pretty decent communicator, so I'd like to learn about this social art.
Who knows what might come of it?
For some more cool reading you can check out Testify!, a very interesting and free e-book about homegrown and grassroots marketing. Basically it's about companies finding people like me (ie, the fanboys of the company), nurturing them, listening to them, and then implementing the good ideas from the community you've created.
It makes sense, but a lot companies seem to specialize in Making The Most Money Right Now instead of building a terribly loyal fan and customer base that can truly carry them through the years. Sometimes listening to those 'annoying' customers is a good thing. Think about it: If they're taking so much time to actually fill out a form, call a support line, or request a meeting with a manager, perhaps not all of their comments should be in vain.
Food for thought, anyway. Me, I'd like to read Free Prize Inside, a marketing book I've heard cool things about.
I get obsessive about my little notions, and marketing is certainly the flavor of the week. But what can I say, I think I can bring good ideas to the table, and how best to present them to make them effective, endearing and lasting is something I'd like to learn how to do. I'm a pretty decent communicator, so I'd like to learn about this social art.
Who knows what might come of it?
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