So Fresh and So Clean
So, Microsoft is still planning its own anti-virus. This is just great. Especially for those smaller AV houses, even the free ones.
Microsoft also claims (read: what-the-fuck-ever) that it will NOT bundle said anti-virus software into Windows. Uh...huh. You know, you can only get bitten so many times by that pet snake before you realize that snake just hates your guts. Windows is that snake. How many times have you had to reinstall it? For those who have not, how long did it take before your computer has slowed down to a cludge that is not unlike the tar pits of dinosaur times?
The fact is Microsoft will unleash this ignorant monster, as it has with other stupid things, such as Windows Firewall(about as useful as a fish hammer), and will release some 'critical update' which 'just so happens' to download anti-virus to your machine. Let us protect you, Microsoft will say. Let us take care of that need. You don't need Norton, you've got Windows Update and Windows Virus Shield! It's like free dirt on your bologna sandwich! So irresistable that you just can't wait to give us money for it.
And of course, for the first 3-6 months, it will be completely free. This is how Microsoft always tries to get ahead in business: by bleeding profusely for whatever stupid, ignorant idea it has. Next year the X-Box 2 will come out, following the money-losing X-Box in hopes that somehow it will turn the tides and get a leg-up on the competition.
Of course it will probably backfire, just like another certain company did by releasing a next-gen console early to lukewarm reception, reviews, and mediocre and rushed games. Of course, most of the games were made by said company, because the rest of the world was still developing for something that was, oh, I dunno, MAKING MONEY? (Click here for some fascinating reading--particularly the Dreamcast sections)
Back to my point: Anti-Virus will, sooner or later, be dominated by Microsoft. Prices for other Anti-Virus services, particularly Norton, will go down, and depending on how much Microsoft will bleed for the opportunity, maybe even squeeze a huge market percentage out for them. Each new PC will automatically, 'for the consumer's convenience and safety', have Windows A/V on it. Then there will be crying and mass hysteria in the streets, lawsuits will be filed that will take a decade to play out, and in the meantime each new PC is still being loaded with the shit, until every soccer mom in the free fucking world is stuck with it.
They'll probably make it like Windows Messager, where you can't get rid of it unless you actually take the time to go to Control Panel and then Add/Remove programs, something the lay user just does not know how to do. If they did they wouldn't be asking geeks in the family, now would they?
Honestly, I'm surprised it took this long for the Windows AV thing to pop back up. Expect more 'shock and awe' coming from the computing world before this is over.
Microsoft also claims (read: what-the-fuck-ever) that it will NOT bundle said anti-virus software into Windows. Uh...huh. You know, you can only get bitten so many times by that pet snake before you realize that snake just hates your guts. Windows is that snake. How many times have you had to reinstall it? For those who have not, how long did it take before your computer has slowed down to a cludge that is not unlike the tar pits of dinosaur times?
The fact is Microsoft will unleash this ignorant monster, as it has with other stupid things, such as Windows Firewall(about as useful as a fish hammer), and will release some 'critical update' which 'just so happens' to download anti-virus to your machine. Let us protect you, Microsoft will say. Let us take care of that need. You don't need Norton, you've got Windows Update and Windows Virus Shield! It's like free dirt on your bologna sandwich! So irresistable that you just can't wait to give us money for it.
And of course, for the first 3-6 months, it will be completely free. This is how Microsoft always tries to get ahead in business: by bleeding profusely for whatever stupid, ignorant idea it has. Next year the X-Box 2 will come out, following the money-losing X-Box in hopes that somehow it will turn the tides and get a leg-up on the competition.
Of course it will probably backfire, just like another certain company did by releasing a next-gen console early to lukewarm reception, reviews, and mediocre and rushed games. Of course, most of the games were made by said company, because the rest of the world was still developing for something that was, oh, I dunno, MAKING MONEY? (Click here for some fascinating reading--particularly the Dreamcast sections)
Back to my point: Anti-Virus will, sooner or later, be dominated by Microsoft. Prices for other Anti-Virus services, particularly Norton, will go down, and depending on how much Microsoft will bleed for the opportunity, maybe even squeeze a huge market percentage out for them. Each new PC will automatically, 'for the consumer's convenience and safety', have Windows A/V on it. Then there will be crying and mass hysteria in the streets, lawsuits will be filed that will take a decade to play out, and in the meantime each new PC is still being loaded with the shit, until every soccer mom in the free fucking world is stuck with it.
They'll probably make it like Windows Messager, where you can't get rid of it unless you actually take the time to go to Control Panel and then Add/Remove programs, something the lay user just does not know how to do. If they did they wouldn't be asking geeks in the family, now would they?
Honestly, I'm surprised it took this long for the Windows AV thing to pop back up. Expect more 'shock and awe' coming from the computing world before this is over.
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